Story & Mission

PeekaBoo is more than a store, more than a building, it is an experience. Opened in 1997, our quaint location on Main Street in Cedar Falls, Iowa, is the definition of the all-American, privately owned establishment.  PeekaBoo was founded on the belief that your child has only one childhood and will continue celebrating life’s precious moments.

When you visit us, we understand that you are looking for something special, something more than any “superstore” can provide, something with which you can define childhood. We believe in absolute customer contentment and the creativity and quality of the items you will find at PeekaBoo are a reflection of that goal.

From the highest quality apparel; to unique, quality, and luxurious linens; to fun, educational books and toys; you will find a selection of items here that you won’t find anywhere else.

Our family is honored to continue the beauty of PeekaBoo and we thank you for stopping by. This is a dream to live out our passion of helping our neighbors and visitors celebrate the children in their lives. Come say hello, we look forward to seeing you.

Thank you for shopping at PeekaBoo from the bottom of our hearts.